Create a "Parking Lot" for Advertisers
Have you ever gone to a sporting event, state fair or large concert and driven up an down the streets looking for a parking spot? We've all been in that situation before I'm sure. You're driving along in bumper to bumper traffic trying to find a spot to park, and residents are opening up their front lawns and charging $10 or $20 to park in their driveways or lawns, and are using the opportunity to make a profit. Entrepreneurs they are, and good for them. You've paid that money before, I've paid that money for the convenience of a closer parking spot. It's the law of supply and demand. The residents had something we wanted, and we were willing to pay for it.
In the world of real estate, you've heard it said again and again when you're looking for a house to buy or rent. Location, Location, Location. People pay a premium for location because of the convenience, safety, attractions, etc.
What we're talking about on this site is taking that same idea, and translating it into your new home based website business. I bet you've got some favorite websites that you go to for information....why do you visit those specific websites? Because they're reputable, you can trust them, they give you the information you're looking for....all sorts of reasons. There's no reason you can't create a website that's targeted toward a niche market that you have a passion for. Maybe a hobby of yours, or an interest or special skill of yours that you've acquired with years of practice. No matter how small the subject, or how targeted the topic, I'm telling you that there are people out there that search for that exact information. Don't doubt yourself anymore, you've already lost valuable time.
What you can do with the information that you have stored up in your mind, or that special skill that you have...you can take it and create that $10 or $20 parking spot in your front lawn. You build a website that's content rich, and you'll have people stopping by to access that information. And with the increased number of visitors to your website (because you are giving the information out for free), you'll have advertisers that will be willing and open to advertising on your site, because you've created that "convenient parking spot". Your site is prime real estate for advertisers to reach a targeted audience.
You ever wonder why beer commercials make up about half of the Super Bowl advertising spots? It's because beer goes well with football....and everything else, but I digress.
There are thousands of businesses on the Internet that specialize in helping publishers of websites like you and I find the advertisers of the products to pair up for the good of both parties.
When you own your own website business, you'll develop a completely new opinion of advertising. If you're like me, often times advertising gets in the way of when I'm trying to find something. And we're burdened by it sometimes. After I started building websites, I started looking at Google ads and banner ads in a whole new light. Now when I see one, I see dollar signs and profit. Advertising that's strategically placed and targeted toward the right audience works. We wouldn't have it anymore if it didn't. And at the beginning, and probably even later on in your website owning days, advertising will make up the majority of your income. A free content rich website that offers value to the visitors can easily generate enough money in advertising if done right. And for you and I who are not web designers, there's a website company called Site Build It! that I've found invaluable and extremeley helpful in the building of a website business....from start to finish. They provide all of the necessary resources under one roof that are all integrated together to make a money making machine all in your own home with the knowledge and passion that you already have.
The most simple way to make money online is to develop a website to provide information, that's it...no products to sell or anything. Essentially, you create an information hub for visitors to come to and learn. And sprinkled in amongst your free information on your website, you place strategic and targeted advertising that you get paid for by the advertiser. And so the more traffic that you can drive to your website, the more profitable it becomes.
On the Information page on this site, we talked about Google Adsense, and partnering with Google in more detail to help build a good advertising base income for your website. In addition to this, when you build a good foundational website with a number of pages to your site with different aspects of information all targeted toward a single topic, you have just become a resource. A resource not only for visitors to come and obtain the information that they are looking for, but a resource for advertisers to desire to partner with to help them publish their business and sell their products and services.
The web is getting more sophisticated these days, and so businesses like Google, Tribal Fusion or Burst Media and other "middle men" are able to unite advertisers with the publishers, like you and I, and know that the content of the advertising is going to match the content of the information on our site simply by "crawling" our site, just like the search engines do. Certain companies have specific unique visitors or page views that you must meet in order to qualify to be able to post advertising on your site. But in a few short months of adding content to your site and building the information base that is the foundation of your home business, you'll be able to reach the minimums with ease.
What's different about some of the other companies from Google is that Google pays you only when there is a click on one of the ads. The other companies will pay you strickly on the number of page views that your website generates....it doesn't require the visitor to actually click on an ad. It's a numbers game. The better content you provide on your website, the more visitors will find it helpful and return to your site, and in turn, the more page views you'll get, and therefore, more money from the advertisers.
You don't need a product, or a service to start a business in your own home. All you need is the unique knowledge or skill set that you already have, and an entrepreneurial spirit. You wouldn't have read this far if you weren't looking for a change in your current situation. Something led you to this point of looking online to create a new revenue stream and building a business at home. Not only is this type of "work" fun, but it's profitable as well. And you'll get out of it what you put in, there is no doubt. Information sells, and Site Build It! helps you capitalize on the knowledge that you already have. I encourage you to let them help you bring that knowledge and passion out, and start making money from it...all from the comforts of your own home.
